Capt. Branding Company undertook the rebranding of ALFILZA Pharmacy, a renowned name under Heza Traders - one of the oldest and most esteemed medical-related companies in the UAE. The goal was to reshape a legacy of trust into a modern visual identity that communicates care, reliability, and clarity. Capt. Branding Company built the new design language around a blue palette, evoking calmness and dependability, while the shield-inspired logo embodies protection and wellness. The bilingual typography reflects accessibility and inclusivity, seamlessly connecting the brand with today’s global standards. Through thoughtful use of details, Capt. Branding Company created a brand presence that feels both professional and approachable. The rebranding achieved a striking balance between trust and innovation, allowing the brand to stand out as a symbol of dependable care in the UAE’s healthcare landscape.
