Capt. Branding Company directed ESSEY HEALTH's identity, weaving a narrative of growth, and trust - the heartbeat of healthcare. The design journey revolved around these core values, infusing every element with a sense of purpose. A palette of green and teal was chosen for its soothing resonance with healing and hope. From the logos wing-inspired mark that flips between care, movement, and the promise of better health, to the smallest details, Capt. Branding Company poured in thoughtfulness. Every touchpoint was designed to echo the brand's mission, with the hues tying it all together in a visual story, led by the dynamic logo that symbolizes the brand's forward stride in healthcare.
