For the FARMM POP project, Capt. Branding Company developed a brand identity that truly resonated with the essence of the client. The logo, a highlight of the design, features a newborn leaf symbolizing growth, freshness, and nature – elements that are at the heart of the brand’s vision. The typography chosen is clean and readable, ensuring that the message of the brand is communicated effectively to its target audience. In designing the brand identity, Capt. Branding Company paid close attention to details that would make the brand stand out. Our team also successfully conceptualized and executed the packaging design for the brand’s Vacuum-Fried Vegetable Chips, using vibrant pantone shades of purple for Beetroot and orange and yellow for Sweet Potato, to highlight their unique appeal. This design did more than just meet the client's expectations – it wowed them and set a new trend in the market. Capt. Branding Company ensured that every aspect of the branding spoke to the core values of the client, making it a memorable and impactful brand in its niche.