MADINA FRESH marks the newest brand extension of Madina Hypermarket, one of the leading retail chains in the GCC region. Capt. Branding Company undertook the complete branding, crafting an identity that reflects freshness - capturing the essence of a modern retail experience. The circular logo embodies unity and wholeness, symbolizing the wide range of products and the completeness the brand brings to every household. The key colour palette of deep green and fresh lime mirrors nature’s harmony - balancing richness with vibrance and reinforcing the brand’s promise of quality and freshness. Capt. Branding Company positioned MADINA FRESH as a brand that feels both familiar and forward through clean design and contemporary aesthetics.
