For THE HAANGRY CHEESECAKES, Capt. Branding Company developed a distinctive brand identity that blends indulgence with warmth. Rooted in the idea of turning cravings into a moment of joy, the visual language strikes a balance between playful charm and refined simplicity. The palette of rich brown and beige reflects the comfort of baked goodness, while the bold typography adds a modern, confident edge – mirroring the brand’s youthful energy. The logo design captures the brand’s quirky spirit with a visual simplicity that’s instantly memorable. Every element was designed to convey the creamy, rich, and irresistible character of cheesecakes, making the brand look good as much as it tastes.
