For MAGIC MASALA Family Restaurant, Capt. Branding Company crafted a brand identity that captures the soulful warmth of Indian flavours through a perfect blend of tradition and modernity. The brand story unfolds through a deep forest green palette symbolizing richness, harmony, and authenticity-balanced with pops of mustard yellow that evoke the vibrance of spices and the joy of sharing a meal. Every design element, from the hand-drawn biriyani illustration to the clean, confident logo typography, was created to mirror the restaurant’s heart-inviting, flavourful, and full of life. Capt. Branding Company’s holistic branding approach covered logo design, packaging, and visual identity, ensuring a consistent brand experience across every customer touchpoint. The packaging design was treated as an experience in itself-minimal yet expressive, radiating warmth and appetite appeal. By merging contemporary simplicity with nostalgic Indian culinary cues, we built a brand presence that not only celebrates good food but also creates an emotional connection-making every bite a story, and every detail, pure magic.
