Capt. Branding Company spearheaded the rebranding and packaging design for RECKON COOK. The goal was to give the brand a modern, confident identity while retaining its authentic Indian essence. From redesigning the logo to crafting eye-catching packaging, every detail reflects vibrancy and clarity. The packaging design combines bold colours, dynamic layouts, and clean typography - making each pack of Chicken Masala, Meat Masala, and Sambar Powder stand out on shelves. The visual language speaks directly to consumers - fresh, professional, and full of flavour. With its modern aesthetic and strong shelf presence, the brand emerges as a memorable, reliable, and flavour-forward brand for every kitchen.
