The design for LEKKER FOODS premium Urad Whole and Tur Dal packaging is a vivid celebration of India's agricultural heartbeat. At Capt. Branding Company, we embedded the essence of farmers, Indian heritage, and unmatched product quality into the design. Traditional patterns, motifs, and imagery dance across the packaging, paying homage to India's rich legacy. On the front panel, prominent USP's take centre stage, telling the story of the brandโs commitment. In a burst of vibrant colours, readable typography and eye-catching graphics leap off the packaging. Our inhouse artist drew the illustrations of farmers on the front panel with meticulous care, breathing life into the narrative. Through this design, Capt. Branding Company successfully married premium quality with visual beauty, telling a story that resonates with roots.